SXSW Interactive
Added to SXSW in 1993, the interactive Festival attracts many that aren't artistic.
A few recent popular trends have been wearable technology, smart cities and computer hardware.
Interactive's SX Health & MedTech Expo helped announce the opening of the University of Texas' Dell Medical School.
A significant part of the interactive Festival is the Accelerator Startup Competition.
Businesses and products will find funding as a result, and some may be acquired by companies like Google or Apple.
Twitter exploded at SXSW in 2007, and streaming app Meerkat was a big hit just last year.
The list of interests represented in this section of the festival goes far beyond technology and business, however.
The SXSW Gaming Expo staged a DOTA 2 tournament in 2014 and always offers a Free Play PC Area.
SXsports sessions discuss things like urban outdoor culture and the possibility of robot athletes.
And if visitors are uninterested in these things, comedy , food and programs on helping communities are also available.